01 / DRIVEN BY SCIENCE
A considered formula.
Peptan® and BioCell Collagen® bring two distinct collagen sources together, alongside four complementary ingredients.
Meet the ingredientsADVANCED U BEAUTY JOURNEY
The AUJ story.
Beauty from within.
Beauty is personal. So is the way you care for it.
Founded in 2021, AUJ is an American dietary supplement brand bringing nutritional science and a thoughtful approach to women’s beauty into the everyday.
Discover our approach
OUR MISSION
Timeless beauty. Powered by science.
To help every woman approach her beauty journey with confidence, knowledge and room to be herself.
02 / INGREDIENT TRANSPARENCY
Know what’s inside.
Named ingredients, clear sources and amounts per serving. The full label gives you the details to make an informed choice.
Understand the label
03 / QUALITY MANUFACTURING
Experience behind every bottle.
Made in the US with global ingredients by Vit-Best Nutrition, a supplement manufacturer established in 1954.
Explore our approach to quality
HOW AUJ BEGAN
A shared perspective.
A new beauty journey.
AUJ began with a collaboration between Dr. Cat and Dr. Lemerande in 2010, bringing together perspectives from beauty science and clinical medicine.
In 2021, they founded Advanced U Beauty Journey. Their shared interest became a brand with a clear focus: nutrition as part of the way women care for themselves, from within.
2010The collaboration begins
2021AUJ is founded
MADE FOR YOUR EVERYDAY
A little care.
A place in your day.
The Black Gold Bottle puts our approach into a simple tablet format. Two branded collagen ingredients meet L-ergothioneine, alpha lipoic acid, hyaluronic acid and biotin.
Take three tablets daily, preferably with food. No powder to measure or mix—just a small step you can build into your routine.
45 tablets · 15 daily servings
EXPLORE THE BLACK GOLD BOTTLE
LET’S CONNECT
Different perspectives.
A shared conversation.
There is no single way to be yourself. AUJ is shaped by a belief that every woman’s beauty journey deserves curiosity, care and respect.
Have a question, an idea or an interest in working with us? We welcome conversations with our community and potential brand partners.
GET IN TOUCHTHE AUJ JOURNAL
A little knowledge goes a long way.
LABEL NOTES · 1 MIN READ
How to read the Black Gold Bottle label
Start with the serving size. Then follow the ingredients.
Read story
INGREDIENT NOTES · 1 MIN READ
Two collagen ingredients. One clear formula.
A closer look at Peptan and BioCell Collagen.
Read story
ROUTINE NOTES · 1 MIN READ
45 tablets. 15 servings. A simpler routine.
What the bottle count means for your day.
Read story
